Compliance & Policy · Note: Curated and interpreted in-house
Compliance in advertising, marketing, and promotional activities directly impacts brand reputation and legal risk. Under PRC laws such as the Advertising Law and the Anti-unfair Competition Law, advertising and promotional statements should be truthful, accurate, and objective—without exaggerated claims, false advertising, or consumer deception. Enforcement has been strengthening, and violations can lead to penalties and reputational damage.
Common compliance issues include: use of absolute/superlative terms (“best”, “No.1”, “absolute”, etc.), disputes triggered by comparative advertising, false or unsubstantiated promises in sensitive sectors (e.g., medical/beauty), and fabricated discount or promotion information. These seemingly “common” practices can carry legal risk. SMEs may inadvertently publish non-compliant content on independent websites and social media due to insufficient legal awareness.
Risks tend to concentrate during major promotional seasons and new product launches, when marketing spend and campaign intensity are highest. We recommend establishing marketing compliance review mechanisms and conducting legal reviews of external communications before publication.
Huxiaowei can support marketing compliance reviews, brand protection recommendations, and public communication guidance—helping teams identify and address potential compliance risks early.
This entry is provided for website information display and policy notes. Execution should follow applicable regulations and actual client needs.
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